Send each lead down the right path
Leads arrive with different intent, geography, products, and quality signals. OpenContact captures them in one contact layer and evaluates an explicit route before they reach your CRM or email platform.
Bring every source into view
Receive hosted form submissions, Google Ads leads, Calendly bookings, custom JSON webhooks, provider imports, spreadsheet rows, or API writes. First-touch attribution preserves where the contact originally entered.
Route on the data that matters
Filter by source, list, status, country, custom field, consent, or verification result. Fan a qualified lead out to several tools or use first-match routing when one destination should win.
Test the decision
Dry-run a rule against a sample or real contact to see the selected path and outgoing fields without writing to a provider.
Example flow
Google Ads lead → verify email → route by country → add to regional CRM queue → subscribe qualified contacts to the correct nurture list.